Crowdsourcing in Agriculture

Crowdsourcing – obtain (information or input into a particular task or project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet.

Crowdsourcing is popular within technology and media related industries. Hiring others to design a logo or build a website has pros and cons for the person(s) hiring, being hired, and other professionals in the industry.

When Googling “crowdsourcing agriculture,” Harvest Funders and other pushes for crowdfunding agricultural projects fills page one of results (I live up to the cliché and don’t check page two). Thinking more into what crowdsourcing really is, hiring others to do something, the ah-ha moment happened.

Not advertised as crowdsourcing, custom harvesting is the harvesting of crops for others. A farmer hires a harvesting company that owns the necessary machinery, haulers, and drivers to harvest his or her crops. The job listings for people to work for the custom harvesters can infer the need for custom harvester companies is greatly desired too.

Currently, true crowdsourcing may not be popular in agriculture. But, the expanding recognization of usefulness that ag comm majors offer with their advertising, media relation, and human relation skills, crowdsourcing may become a norm.

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